ARTURO
2K25
./ portfolio
Timeless Visual Stories brand design
CASTANEDA
Timeless Visual Stories for Legendary Brands
For over 5 years, I’ve been a graphic designer crafting brand identities and marketing collateral across print, digital, and web for agencies, small businesses, and in-house teams. I blend strategy and execution to create systems that connect brands and audiences.
GRAPHIC DESIGNER, BRAND ARTIST AND CREATIVE PARTNER
creative expertise
"Design is not just what it looks like and feels like. Design is how it works."
01 ——
Digital Strategy
Creating a comprehensive digital strategy tailored to your business goals and user needs. From industry analysis to goal setting, I construct a roadmap to guide your online ventures to success.
Strategic Planning
Market Analysis
Campaign Development
Analytics and Insights
02 ——
Brand Identity
I help businesses create a powerful, memorable brand identity that connects with their customer base. This includes setting up brand strategy and building comprehensive brand guidelines to maintain consistency across platforms.
Brand Strategy
Logo Design
Brand Guidelines
Brand collateral
03 ——
Marketing Design
Designing cohesive, impactful marketing that grabs attention and drives action. Marketing design prioritizes understanding audience needs and behavior, focusing on clarity, hierarchy, and consistency to create campaigns that are both persuasive and visually engaging.
AUDIENCE & MARKET RESEARCH
Campaign Strategy
Campaign Testing
BRAND AND MARKETING SYSTEMS
04 ——
Visual Design
Visually stunning interfaces that are both beautiful and practical. Specialising in clean, modern, and engaging designs to enhance user interaction and ensure a cohesive brand experience across all digital touchpoints.
Design Principles
Art direction
Product Design
Motion Design
ARTURO
2K25
./ portfolio
Timeless Visual Stories brand design
CASTANEDA
Timeless Visual Stories for Legendary Brands
For over 5 years, I’ve been a graphic designer crafting brand identities and marketing collateral across print, digital, and web for agencies, small businesses, and in-house teams. I blend strategy and execution to create systems that connect brands and audiences.
GRAPHIC DESIGNER, BRAND ARTIST AND CREATIVE PARTNER
Known for my thoughtful, systems-driven design, I began my career with small boutique studios and in-house teams, building a clear visual style rooted in typography, color, and composition, guided by strategy and storytelling.
Today I partner with small businesses through contract work, helping them shape cohesive brands, launch marketing collateral, and show up consistently across print, web, and social.
Based and work in the San Francisco Bay Area
(GMT)
creative expertise
"Design is not just what it looks like and feels like. Design is how it works."
01 ——
Digital Strategy
Creating a comprehensive digital strategy tailored to your business goals and user needs. From industry analysis to goal setting, I construct a roadmap to guide your online ventures to success.
Strategic Planning
Market Analysis
Campaign Development
Analytics and Insights
02 ——
Brand Identity
I help businesses create a powerful, memorable brand identity that connects with their customer base. This includes setting up brand strategy and building comprehensive brand guidelines to maintain consistency across platforms.
Brand Strategy
Logo Design
Brand Guidelines
Brand collateral
03 ——
Marketing Design
Designing cohesive, impactful marketing that grabs attention and drives action. Marketing design prioritizes understanding audience needs and behavior, focusing on clarity, hierarchy, and consistency to create campaigns that are both persuasive and visually engaging.
AUDIENCE & MARKET RESEARCH
Campaign Strategy
Campaign Testing
BRAND AND MARKETING SYSTEMS
04 ——
Visual Design
Visually stunning interfaces that are both beautiful and practical. Specialising in clean, modern, and engaging designs to enhance user interaction and ensure a cohesive brand experience across all digital touchpoints.
Design Principles
Art direction
Product Design
Motion Design
ARTURO
2K25
./ portfolio
Timeless Visual Stories brand design
CASTANEDA
Timeless Visual Stories for Legendary Brands
For over 5 years, I’ve been a graphic designer crafting brand identities and marketing collateral across print, digital, and web for agencies, small businesses, and in-house teams. I blend strategy and execution to create systems that connect brands and audiences.
GRAPHIC DESIGNER, BRAND ARTIST AND CREATIVE PARTNER
Known for my thoughtful, systems-driven design, I began my career with small boutique studios and in-house teams, building a clear visual style rooted in typography, color, and composition, guided by strategy and storytelling.
Today I partner with small businesses through contract work, helping them shape cohesive brands, launch marketing collateral, and show up consistently across print, web, and social.
Based and work in the San Francisco Bay Area
(GMT)
creative expertise
"Design is not just what it looks like and feels like. Design is how it works."
01 ——
Digital Strategy
Creating a comprehensive digital strategy tailored to your business goals and user needs. From industry analysis to goal setting, I construct a roadmap to guide your online ventures to success.
Strategic Planning
Market Analysis
Campaign Development
Analytics and Insights
02 ——
Brand Identity
I help businesses create a powerful, memorable brand identity that connects with their customer base. This includes setting up brand strategy and building comprehensive brand guidelines to maintain consistency across platforms.
Brand Strategy
Logo Design
Brand Guidelines
Brand collateral
03 ——
Marketing Design
Designing cohesive, impactful marketing that grabs attention and drives action. Marketing design prioritizes understanding audience needs and behavior, focusing on clarity, hierarchy, and consistency to create campaigns that are both persuasive and visually engaging.
AUDIENCE & MARKET RESEARCH
Campaign Strategy
Campaign Testing
BRAND AND MARKETING SYSTEMS
04 ——
Visual Design
Visually stunning interfaces that are both beautiful and practical. Specialising in clean, modern, and engaging designs to enhance user interaction and ensure a cohesive brand experience across all digital touchpoints.
Design Principles
Art direction
Product Design
Motion Design